About Us
Our Mission
At Roland Funeral Service, we believe in honoring every life with a personal and meaningful tribute. We are a family-centered service, committed to offering compassionate care and support to all families and guiding them toward healing in their time of need
Our Family, Serving Your Family Since 1919
Since 1919, Roland Funeral Service has been a pillar of the Atlantic, Iowa community, providing compassionate care and support to families during their most difficult times. Our story is one of enduring dedication, rooted in a tradition of heartfelt service.
The funeral home's history began with the J.L. Winne Furniture and Undertaking Company, established around 1900. In 1919, a pivotal year, the business was acquired by Peacock and Baxter. It was at this time that Burdette L. Roland was hired as a funeral director and embalmer. His dedication and vision quickly led him to become a one-half owner in 1922, and the business was renamed Roland-Peacock and Baxter.
By 1926, Burdette had overseen the construction of our permanent home at Fifth and Elm streets. Over the years, the funeral home grew, adapting to the needs of the community and introducing services like an ambulance and a customized cemetery tent. Burdette's commitment to personalized and dignified service was the foundation of our reputation.
In 1959, Burdette became the sole owner, solidifying the name "Roland Funeral Service." His son, Warren Roland, joined the family business in 1966, continuing the legacy of care. In the 1970s, Warren and his wife, Amy Jo, took ownership, guiding the funeral home with a strong sense of family and community.
Today, Amy Jo Roland and her daughter Heidi (Roland) Hinman carry on the family tradition as co-owners, alongside a dedicated team of staff. We are proud to continue the legacy established over a century ago—to serve families of all faiths with Christian love and provide a final tribute that is truly meaningful and personal. We are more than a funeral home; we are a dedicated family committed to offering a compassionate hand and guiding you with care, every step of the way.
