Roland Funeral Service

Pursuit of Excellence Award

  Pursuit of Excellence Award 

 For Immediate Release: October 2011 

 Media Contact: Amy Roland (712) 243-5492

Roland Funeral Service Recognized
for Service Excellence
 National Funeral Directors Association 


  Roland Funeral Service Receives National Recognition
for Innovative Programming,
Outstanding Community Outreach

Atlantic, IA. – On October 24, 2011 -

Roland Funeral Service was honored with the 2011 Pursuit of Excellence Award by the National Funeral Directors Association (NFDA) during its International Convention & Expo in Chicago, Ill.
Only 147 firms from around the world received this prestigious recognition, placing Roland Funeral Service among an elite group of funeral service professionals. Pursuit of Excellence Award recipients raise the bar on funeral service excellence by adhering to the highest ethical and professional standards and providing unsurpassed service to families and communities.

To earn an NFDA Pursuit of Excellence Award, a participating funeral home must meet or exceed business standards set forth by the program and demonstrate proficiency in key areas the funeral service, such as compliance with state and federal regulations; providing ongoing education and professional development opportunities for staff; offering outstanding programs and resources to bereaved families; maintaining an active level of involvement within the community; participating and actively serving in the funeral service profession; and promoting funeral home services through a variety of marketing, advertising and public relations programs.
Participants are also required to adhere to a Pledge of Ethical Practices.

“Roland Funeral Service’s voluntary participation in the Pursuit of Excellence program reflects a clear determination to exceed the expectations of those they serve,” said NFDA Chief Executive Officer Christine Pepper, CAE. “This prestigious recognition assures families of the high-quality, compassionate service they will receive the moment they walk through the funeral home’s front door.”

More information about the NFDA Pursuit of Excellence Award program can be found on the association’s website,

NFDA is the world’s leading and largest funeral service association, serving 18,500 individual members who represent nearly10,000 funeral homes in the United States and 43 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit